Swedish Company H&M Is Collaborating With South African Brand 'Mantsho'.

Well-known Swedish retailer H&M has announced its first African collaboration with South African designer Palesa Mokubung. Palesa's brand called 'Mantsho' will be available throughout South African stores and internationally from August 15.

Wax print vibrant fabrics, bold and edgy designs as well as accessories will be introduced to H&M flagship stores across the globe from August 15.

H&M teams up with SA brand Mantsho

The Mantsho's brand, founded by Palesa Mokubung in 2004 has already graced runways in India, the US, Senegal and Botswana. This new venture with the Swedish clothing giant H&M, which consist on a collection of women's wear and accessories is a big step for every designer and Palesa should be very proud of herself.

This is the 1st time that, that H&M is joining forces with an African brand and I personally thing it's a good sign for the African culture.

"Palesa is such an inspiring talent and personality. We love how she works with color, print and silhouettes enhancing the female shape in a flattering and playful way. At H&M, we value diversity of ideas and designs and draw inspiration from across our geographical footprint and we are so excited to share this collection with our customers across the globe," said Pernilla Wohlfahrt, assortment manager for collaborations and special collections at H&M.

H&M and South African Brand Mantsho

Mokubung says she is overwhelmed by the opportunity and as I feel her.

They gave me a call and said that I was on a shortlist of designers that they were considering collaborating with. I think after they came to the studio and met me, they just knew.

Palesa Mokubung, Designer - Mantsho

I have been preparing for this moment all my life. I have been in the industry for 15 years. I was open to the collaboration and doing business of this magnitude. I am at a point where I understand what I have to offer.

Palesa Mokubung, Designer - Mantsho

H&M giant says the collaboration was a commitment they made following last year's controversy around a racist image of a young black boy wearing a hoodie that read ‘Coolest monkey in the jungle.’

It was one of the commitments we made after the incident. We wanted to be committed and see it through. Discussions started from June to July on how we were going to put this into action.

Amelia-May Woudstra, H&M - Press and communications manager

 

This H&M partnership with the label Mantsho takes me back to when the French giant Monoprix joined forces with the Senegalese label Maison Chateaux Rouge Paris.

maison chateau rouge - monoprix

maison chateau rouge

Maison Chateau rouge is now sold in most Monoprix stores across France. This is a good sign for African designers in particular and the African culture in general.

 

 

 

 


Leave a comment


Related Posts

Guest Post With Pagnifik!
Guest Post With Pagnifik!
Hey guys, I had the chance to conduct an interview with the well-known Pagnifik. Below is the full interview and I ho...
Read More
Top 6 Women's Most Stylish Winter Coats
Top 6 Women's Most Stylish Winter Coats
Winter is almost back and it's that time of the year when everyone struggles or get busy trying to find the perfect c...
Read More
What Do You Think Of This?
What Do You Think Of This?
Hey Guys, What Do You Think Of This? Very recently, Japanese designer Junya Watanabe came under fire and was very cr...
Read More