Fashion house Dior, one of the world’s biggest and most luxurious fashion brand recently revealed their latest collection the next year 2020.
The fashion house unveiled its #DiorCruise2020 in Morocco on April 29 which featured African Wax Print and African inspired attires on the runway welcoming the world to the newest trends in fashion.
Dior's artistic designer Maria Grazia Chiuri came up with a truly African concept for her 2020 cruise collection ( #DiorCruise2020).
Here she explaines:
Maria worked hand in hand with women from the Morocco's Atlas mountains and also Ivorian designer Pathé'O. She launched new wax print fabrics which are manufactured in Abidjan (Ivory Coast).
Although the collection seems popular among celebrities, the black community is not thrilled calling it a complete culture appropriation, plagiarism or even lack of originality and creativity.
On Twitter the reactions were as below:
Get to discover more about one of the key through lines of the collection: Wax print fabrics, the prestige cloth used for the collection and learn more https://t.co/MIkT7rhxX8! pic.twitter.com/z4tsgEVs99— Dior (@Dior) May 3, 2019
Looking at these multiple comments here and there, I have the feeling that a lot of these people are angry because fashion trends always have to be made by Western fashion houses before they are globally recognized.
On Instagram you could see different reactions as well:
View this post on Instagram
For the #DiorCruise 2020 by #MariaGraziaChiuri, discover the richness of the universe of Wax print fabrics, a multicultural textile whose origins wind from Asia to Europe, ending in Africa at the end of the 19th century. First adopted by the women of Togo, they grew into a pan-African symbol. The women in the local markets around Africa give names to the designs based on an instinctive emotion that they provoke, explains Anne Grosfilley, so that the fabric becomes a non-verbal form of communication. The anthropologist and world-renowned specialist in Wax accompanied our Creative Director on her collaboration with the @Uniwaxciv factory in Ivory Coast, where the factory's illustrators were invited to reinterpret Dior codes in Wax prints, reinterpreted here on a silk chiné — a fusion of cultures and savoir-faires. #DiorSavoirFaire #DiorCommonGround